How beauty brands failed women of color


cloud_download D O W N L O A D file_download


Loading Related Content...

Published: 1 year ago
But the industry is changing – and Rihanna’s Fenty Beauty isn’t the only brand laying the foundation for a more inclusive beauty industry.

Subscribe to our channel! http://goo.gl/0bsAjO

Rihanna’s new makeup line Fenty Beauty has been an instant success — and it’s not only popular because Rihanna’s name is attached to it. Fenty Beauty carries a wide range of foundations — 40 to be exact — which has the beauty industry shook. Cosmetics and the beauty industry as a whole, has a long history of creating products that did not match deeper-toned people of color. There are a number of factors that have lead many mainstream beauty companies to having a narrow selection for people of color — and not all of those reasons are rooted in product development. With Fenty Beauty, Rihanna is showing the industry that it’s worth investing money and time into creating nuanced products beyond the ranges of ivory, beige, and tan.

Vox.com is a news website that helps you cut through the noise and understand what's really driving the events in the headlines. Check out http://www.vox.com to get up to speed on everything from Kurdistan to the Kim Kardashian app.

Check out our full video catalog: http://goo.gl/IZONyE
Follow Vox on Twitter: http://goo.gl/XFrZ5H
Or on Facebook: http://goo.gl/U2g06o


add_comment Add New Comment

comment  Comments

Nobody:

10k dislikes

1 day ago

i think this was poorly made.

4 days ago

The crazy thing is that Rihanna was bullied as a kid for being light skinned...

4 days ago

Its embaressing seeing brands with less then 10 shades of foundations

5 days ago

Why do 10K people dislike the video? I found it informative.

5 days ago

I am the whites of white I find it impossible to find foundation light enough. I can't even IMAGINE what it's like for women of colour!

6 days ago

10k why????!!!b#*#

1 week ago

Most foundation options:👎🏻👎🏻👎🏻👎🏻👎🏻👎🏻👎🏻👎🏻👎🏻👎🏻👎🏻👎🏻👎🏻👎🏻👎🏻👎🏻👎🏻👎🏻👎🏻👎🏻👎🏻👎🏻👎🏻👎🏻👎🏻👎🏼👎🏼👎🏼👎🏼👎🏼👎🏼👎🏼👎🏼👎🏽👎🏽👎🏽👎🏾

February beauty:👍🏻👍🏻👍🏻👍🏻👍🏻👍🏻👍🏻👍🏻👍🏻👍🏻👍🏻👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏼👍🏽👍🏽👍🏽👍🏽👍🏽👍🏽👍🏽👍🏽👍🏽👍🏽👍🏽👍🏽👍🏽👍🏽👍🏽👍🏽👍🏽👍🏾👍🏾👍🏾👍🏾👍🏾👍🏾👍🏾👍🏾👍🏾👍🏾👍🏾👍🏾👍🏾👍🏾👍🏿👍🏿👍🏿👍🏿👍🏿👍🏿👍🏿👍🏿👍🏿

1 week ago

Here, choose your shades.
✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻
Hope you liked it!

1 week ago

I've been trying real hard to buy from PoC-inclusive brands (including darker bandages and the like) so it's great to hear of other brands doing it right.

1 week ago

✋🏿✋🏿✋🏾✋🏾✋🏽✋🏽✋🏼✋🏼✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻✋🏻 coughs TARTE coughs

1 week ago

Am I the only one who is too white for make Up? .-.

1 week ago

Nope, but that's why I just draw stuff with eyeliner instead of doing the usual shape-shifting

1 week ago

Well said and couldnt agree more!!

1 week ago

It's probably because of segregation and the past. But It's probably leaning over the edge to the amount if White models and desingers and makeup artsits. But you don't need makeup to be beautiful, there should be a wider range of colours for foundation, lipstick, blush, all of it.

1 week ago

Jesus Christ 🤦‍♀️🤦‍♀️🤦‍♀️🤦‍♀️this makes me so madel as a white girl!!! Black people are deserve so much better!!!

1 week ago

60% hate comments/ racism comments
39% good comments
1% talking about comments

1 week ago

Or maybe they don't make so many foundations with dark skin tones because of how much people want them.And if people are more willing to buy a foundation that's their specific skin tone and is not so common in stores then the money starts rolling in. But idk if that's true or not . U just got to follow the money

1 week ago

It’s ok to say ”Black Women”

1 week ago

Beauty blender be like:
✋🏻✋🏻✋🏻✋🏼✋🏼✋🏼✋🏼✋🏼✋🏼✋🏼✋🏼✋🏾✋🏾✋🏾✋🏾✋🏾✋🏾✋🏾✋🏾✋🏾✋🏾✋🏾✋🏾✋🏾✋🏾✋🏾✋🏾✋🏾✋🏾✋🏾✋🏾✋🏿✋🏿✋🏿✋🏿✋🏿✋🏿✋🏿✋🏿✋🏿✋🏿✋🏿✋🏿✋🏿✋🏿✋🏿✋🏿✋🏿✋🏿✋🏿✋🏿✋🏿✋🏿✋🏿✋🏿✋🏿✋🏿✋🏿

1 week ago

Jeffree : shows a little sign of blue blood

Everyone : its time for some drama

1 week ago